A Definitive Guide How Google Search Works.


Google uses automated programs called spiders or crawlers, just like most searchengines, to help generate its search resultsGoogle has a large index of keywords thathelp determine search results.Google uses a trademarked algorithm called PageRank, which assigns each Web page a relevancy score.

How Google Search works


Every time you search, there are thousands, sometimes millions, of webpages with helpful information. How Google figures out which results to show starts long before you even type, and is guided by a commitment to you to provide the best information.


Organizing the content of the web

Even before you search, Google organizes information about webpages in our Search index. The index is like a library, except it contains more info than in all the world’s libraries put together.


Instantly matching your search

In a fraction of a second, Google’s Search algorithms sort through hundreds of billions of webpages in our Search index to find the most relevant, useful results for what you’re looking for.


Presenting results in helpful ways

To help you find what you’re looking for quickly, Google provides results in many useful formats. Whether presented as a map with directions, images, videos or stories, we’re constantly evolving with new ways to present information.


Google only sell ads, not search results

While advertisers can pay to be displayed in clearly marked sections of the page, no one can buy better placement in the search results.


Always improving your experience

We know Search can always be better. That’s why Google engineers spend every day testing it, conducting hundreds of thousands of experiments every year, resulting in thousands of improvements.


SERP analysis is a process of looking at the top ranking websites in the SERP (Search Engine Results Page) in order to evaluate whether the keyword you want to rank for is relevant and the possibility to outrank your competitors. It is an important part of keyword research.


What is the main purpose of using keyword in SEO?

SEO keywords range from single words to complex phrases and are used to inform website content to increase relevant organic search traffic. Your audience uses them when searching for something related to your brand.

What are the key features of SERP?

The most common SERP Features are: Rich Snippets which add a visual layer to an existing result (e.g., review stars for product ratings)

Image Pack

  • Descriptive file name.
  • Descriptive alt text.
  • Human-readable URL.
  • Optimized image size.
  • Title attribute included.


How are keywords related to search engine results pages SERPs )?

Search engine results pages are web pages served to users when they search for something online using a search engine, such as Google. The user enters their search query (often using specific terms and phrases known as keywords), upon which the search engine presents them with a SERP.



What is the importance of keywords?

Keywords are words or phrases of text that help search engines identify the topics that your content covers. Algorithms have sophisticated systems for analyzing the keywords that users employ in their queries as well as the terms that are used throughout a given piece of content.


What are keywords examples?

Keywords are the words and phrases that people type into search engines to find what they’re looking for. For example, if you were looking to buy a new jacket, you might type something like “men’s leather jacket” into Google. Even though that phrase consists of more than one word, it’s still a keyword.



What is crawling and indexing?

Crawling is the discovery of pages and links that lead to more pages. Indexing is storing, analyzing, and organizing the content and connections between pages. There are parts of indexing that help inform how a search engine crawls.



What is difference between crawling and indexing?

In the SEO world, Crawling means “following your links”. Indexing is the process of “adding webpages into Google search”. Crawling is the process through which indexing is done. Google crawls through the web pages and index the pages.



What is the crawling in SEO?

Crawling is when Google or another search engine send a bot to a web page or web post and “read” the page. This is what Google Bot or other crawlers ascertain what is on the page. Don’t let this be confused with having that page being indexed.



What are the 3 types of search engines?

It is commonly accepted that there are three different types of search queries:

  • Navigational search queries.
  • Informational search queries.
  • Transactional search queries.



What is indexing and crawling in digital marketing?

Indexing is the process of placing a page , while crawling is simply when search engine bots are actively crawling your website, either for the first time to prior to indexing or for update purposes. Both of these processes are necessary for your website to appear in search engine results.



What is considered a long tail keyword?

 long tail keyword is a phrase that is generally made from three to five words. Since these keywords are more specific than generic terms, they allow you to target niche demographics. These keywords are also less competitive than generic keywords because they are designed to better reflect how people make queries.


LongTail Keyword Examples

Examples: “homemade coffee filters”, “Content marketing for SaaS”, “Content marketing strategies for software”. Longtail keywords aren’t searched much individually, but taken together, they make up the majority of search traffic.


How many words is a long tail keyword?

According to Stephen Mahaney, longtail keyword is a highly specific phrase consisting of three and four words.



Some of the Keyword Searching Tool:

  1. Soovle. Scrape suggested keywords from multiple sources.
  2. Jaaxy. Get thousands of related keyword ideas within seconds.
  3. Google Search Console. Find hundreds of “Opportunity Keywords”.
  4. Ahrefs Keywords Explorer.
  5. SECockpit.
  6. Google Keyword Planner.
  8. Moz Keyword Explorer.


Let’s take a look at a more detailed breakdown of each tool.

  • Ahrefs Keywords Explorer (23/25 points) Number of keyword suggestions*: 5/5.
  • KWFinder  (20/25 points)
  • Moz Keyword Explorer (14/25 points).
  • SEMrush Keyword Magic Tool (13/25 points).
  • Long Tail Pro (12/25 points).
  • SERPStat Keyword Research Tool (10/25 points).